Google Ads Growth Engine
for D2C Brands
Founder-led Search, Shopping, and Performance Max management — built for profitability, not vanity metrics.
15 minutes. No pitch deck. Just fit + quick opportunities.
Sound familiar?
Why Brands Switch
“We're spending more, but efficiency is sliding.”
Margin-first scaling. Every dollar is measured against real profitability targets, not vanity ROAS.
“Performance Max is a black box.”
Structured PMax builds with segmented asset groups, negative keyword layering, and clear search term analysis.
“Attribution doesn't match reality.”
Clean measurement setup — GA4, GTM, and enhanced conversions calibrated so the numbers you see reflect actual business impact.
“Agency reports feel vague and recycled.”
Transparent reporting with direct access to the account, clear KPIs, and plain-language analysis every cycle.
“We got handed off to a junior after the sale.”
Founder-led execution. The senior specialist who builds the strategy is the same person running your account.
What we do
Services Built for D2C Growth
Every engagement is scoped to your business — not a one-size-fits-all package.
Google Ads Management
Profit-focused scaling across Search, Shopping, and Performance Max — structured for clarity and control.
Account Rebuild / Launch
Clean structure, correct bidding inputs, and proper campaign architecture — typically a 4–6 week buildout.
Tracking & Measurement
GA4, GTM, and conversion infrastructure that gives your campaigns clean, trustworthy signals.
International Expansion
Repeatable rollout framework from US to Canada, EU, and Australia — same structure, adapted for each market.
Audit & Action Plan
A deep-dive analysis with prioritized recommendations — not a free template, a premium deliverable.
Our process
How We Work
A structured, transparent process — so you always know what's happening and why.
Diagnose Targets
We map your margins, CAC/ROAS targets, inventory constraints, and growth objectives before touching a campaign.
Clean Measurement
Conversion tracking audit. We ensure GA4, GTM, and conversion actions produce clean, trustworthy signals.
Build Scalable Structure
Campaigns architected for control — Search, Shopping, and PMax structured so every lever is visible.
Test Loop
Ongoing iteration across search queries, creative assets, bidding strategies, and landing page performance.
Scale & Report
Transparent reporting cadence with clear KPIs. We scale what works and cut what doesn't — no guesswork.
Is This a Fit?
We work best with a specific type of brand. Here's how to tell if we're the right partner.
Best Fit
- D2C / eCommerce brand with proven product-market fit
- Clear margins and a real understanding of unit economics
- Willingness to test offers, landing pages, and creative
- Can share Google Ads and analytics access for evaluation
- Ready to invest in a structured, ongoing engagement
Likely Not a Fit
- Very small budgets or just starting with paid ads
- Looking for guaranteed ROAS or overnight results
- Unable to share tracking or ads access
- Not open to improving site, offer, or creative
- Want a one-time quick fix rather than a partnership
Engagements start at $1,000/month.
Client work
Selected Engagements
Anonymized summaries from recent work. Full details shared on call.
Restructured Shopping and Search campaigns around margin tiers. Improved efficiency while scaling spend.
Improved ROAS, scalable growth
Rebuilt account from Performance Max-only to a structured Search + Shopping + PMax architecture.
Reduced wasted spend, better incrementality
International expansion from US-only to three EU markets with localized feeds and bidding.
Repeatable rollout, maintained efficiency at scale
Details shared on call. We don't publish inflated numbers or unverifiable claims.
Frequently Asked Questions
Your account is managed directly by the founder — a senior specialist who has been running Google Ads since 2009. There are no junior handoffs.
Ongoing management engagements start at $1,000/month. This reflects the depth of senior-level attention your account receives. Audits are priced as standalone projects.
Reporting cadence is agreed upon at kickoff — typically bi-weekly or monthly, depending on spend levels and activity. You also get direct access to your account at all times.
Timelines vary based on your starting point. Account rebuilds typically take 4–6 weeks for structure, with optimization improvements compounding over the following months. We set clear expectations upfront — no inflated promises.
Our core focus is Google Ads strategy, structure, and management. We provide detailed creative and landing page recommendations, but production is typically handled by your team or a partner we coordinate with.
We have direct experience managing campaigns across the US, Canada, EU, and Australia. International expansion follows a repeatable framework adapted for each market's search behavior and feed requirements.
We typically work on a month-to-month basis with a simple service agreement. Our goal is to earn your business every month through results and transparency — not lock you in with contracts.
Ready to Talk?
Book a 15-minute fit call. We'll review your account structure, identify quick opportunities, and determine if there's a real path to improvement.
15 minutes. No pitch deck. Just fit + quick opportunities.