About
Senior-Only. Since 2009.
One specialist. Direct execution. No layers.
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The Story
I run Google Ads for a small number of D2C brands at a time. Strategy, execution, optimization, and reporting — all handled directly by me, not passed to a junior team.
Right now, that includes managing campaigns for a global luxury D2C company across three product lines in the US, EU, and Australia. Same approach I bring to every engagement — senior execution, direct communication, no layers.
I've been doing this since 2009. Over that time I've managed accounts across regulated industries, restricted advertising categories, and high-SKU retail environments — in markets across the US, Canada, Europe, and Australia.
I keep my roster intentionally small.
That means I'm selective about who I work with — but it also means you get actual attention, not a monthly check-in from someone who manages 40 accounts.
Operating Principles
These aren't marketing slogans. They're how every account is run.
Profitability Over Vanity Metrics
Platform-reported ROAS is not profit. Every decision is tied to actual margins.
Clean Measurement First
Don't scale spend on broken tracking. Fix the inputs before optimizing outputs.
Structured Experimentation
Not random changes. Deliberate testing of queries, creative, landing pages, and bid strategies.
Clarity and Accountability
You'll always know what's running, what changed, and why. No black boxes.
Industry Experience
Grouped by what made each engagement hard — not just a list of logos.
Restricted & Regulated Categories
- Sexual wellness (global luxury brand, multiple product lines, US/EU/AU)
- Financial services / banking (major international institution)
Policy expertise, creative compliance, platform navigation
Multi-Market D2C
- Luxury consumer brands operating across US, EU, and Australia simultaneously
Feed management, localization, regional strategy
High-SKU Retail
- Home & furniture
- Consumer electronics & computers
- Consumer accessories
- Tools & hardware / DIY
Shopping feed optimization, margin-based bidding, inventory-aware structures
International Expansion
- Australian retail (LED / lighting)
- EU ↔ US rollouts
Repeatable playbooks, not one-off experiments
Markets
USCanadaEUAustraliaWant to Work Together?
Book a short call to see if there's a fit. No pitch deck, no pressure — just an honest conversation.
15 minutes. No pitch deck. Just fit + quick opportunities.