Services
Google Ads Services for D2C Brands
Every engagement is scoped to your business. No filler packages. No unnecessary upsells. Just the work that moves the needle.
Google Ads Management
Ongoing, profit-focused campaign management
Who it's for
D2C and eCommerce brands with existing Google Ads accounts looking to improve profitability and scale efficiently.
Timeline / Cadence
Ongoing monthly engagement. Reporting cadence agreed at kickoff — typically bi-weekly or monthly.
Starting at $1,000/month
What's included
- Search, Shopping, and Performance Max campaign management
- Keyword and query management with negative keyword strategy
- Bid strategy optimization aligned to margin targets
- Product feed oversight and optimization recommendations
- Asset group structuring for Performance Max
- Audience strategy and segmentation
- Regular reporting with plain-language analysis
- Direct account access at all times
What we need from you
- Google Ads account access (MCC or direct)
- Google Analytics / GA4 access
- Margin data or target ROAS/CAC guidance
- Willingness to iterate on landing pages and creative
Account Rebuild / Launch
Clean structure from the ground up
Who it's for
Brands with messy, inherited, or underperforming accounts — or launching Google Ads for the first time.
Timeline / Cadence
Typically a 4–6 week buildout, followed by transition to ongoing management or handoff.
Scoped per project — often transitions into ongoing management
What's included
- Full account audit and structure planning
- Campaign architecture design (Search / Shopping / PMax)
- Keyword research and match-type strategy
- Product feed structure recommendations
- Conversion tracking setup or audit
- Bidding strategy selection and configuration
- Launch monitoring and initial optimization
What we need from you
- Google Ads and Analytics access
- Product feed access or Merchant Center credentials
- Business context: margins, goals, seasonal patterns
- Landing page or site readiness
Tracking & Measurement
Clean signals for better decisions
Who it's for
Brands with broken, incomplete, or unreliable conversion tracking that undermines campaign performance.
Timeline / Cadence
Typically a 2–4 week project. Can be standalone or part of a rebuild engagement.
Scoped per project
What's included
- GA4 and GTM audit
- Conversion action configuration and validation
- Enhanced conversions setup (where applicable)
- Server-side tagging consultation (optional, for complex setups)
- Cross-domain and attribution path review
- Documentation of measurement architecture
What we need from you
- Google Analytics and GTM access
- Google Ads account access
- Development team availability for tag implementation
International Expansion
Repeatable rollout to new markets
Who it's for
US-based D2C brands ready to expand into Canada, EU, or Australia with a structured, proven approach.
Timeline / Cadence
Phased rollout — typically one market at a time. Timeline depends on scope.
Scoped per market — often integrated with ongoing management
What's included
- Market-specific campaign structure
- Localized feed setup and optimization
- Currency and bidding strategy adaptation
- Search behavior and keyword research per market
- Performance benchmarking against US baseline
- Phased rollout plan with clear milestones
What we need from you
- Existing US account with stable performance
- Localized product feeds or ability to create them
- International shipping and fulfillment capabilities
- Market-specific landing pages (ideal, not always required at launch)
Audit & Action Plan
A premium, standalone analysis
Who it's for
Brands that want an expert second opinion on their Google Ads account — before committing to management.
Timeline / Cadence
One-time deliverable, typically completed within 1–2 weeks of receiving access.
Premium standalone engagement — priced based on account complexity
What's included
- Full account structure review
- Campaign performance analysis
- Conversion tracking audit
- Bidding strategy assessment
- Search query and keyword analysis
- Feed quality review (for Shopping / PMax)
- Prioritized action plan with specific recommendations
What we need from you
- Read-only Google Ads access (minimum)
- Google Analytics access
- Context on business goals and constraints
Engagement Models
Two ways to work together. Both structured for transparency and results.
Ongoing Management
Continuous campaign management, optimization, and reporting. Month-to-month with a simple service agreement.
Starting at $1,000/month
Scaled based on account complexity and ad spend.
- Senior-only execution
- Month-to-month flexibility
- Direct account access
- Transparent reporting cadence
Audit & Action Plan
A premium, standalone deliverable. Deep-dive analysis with a prioritized list of specific recommendations.
Priced per project
Based on account complexity. Not free — this is a premium deliverable.
- Full account structure review
- Conversion tracking audit
- Prioritized action plan
- Delivered within 1–2 weeks
Not Sure Where to Start?
Book a 15-minute fit call. We'll assess your situation and recommend the right engagement — no pressure.
15 minutes. No pitch deck. Just fit + quick opportunities.