Services
Google Ads Services for D2C Brands
Three tiers — from a one-off audit to retained management. Every engagement is scoped to your business.
Audit & Action Plan
One-off — the entry point
Who it's for
Brands already running Google Ads that suspect something is off — wasted spend, messy structure, unclear measurement.
Timeline
Delivered within 2 weeks.
Priced separately (not free). Exact fee discussed on fit call.
What's included
- Full account audit (structure, bidding, targeting, search terms, feed quality)
- Tracking and measurement review (GA4, GTM, conversion setup)
- Prioritized action plan with specific recommendations
- 60-minute walkthrough call
What I need from you
- Google Ads access (read-only minimum)
- GA4 access
- Context on margins and targets
Account Rebuild / Launch
Project — clean foundation
Who it's for
Brands that need to start fresh — new account setup, structural rebuild from audit findings, or first-time Google Ads launch.
Timeline
4–6 weeks.
Project-based, scoped on fit call.
What's included
- Campaign architecture (Search, Shopping, PMax as appropriate)
- Tracking setup / cleanup (GA4, GTM, enhanced conversions)
- Feed optimization (for Shopping / PMax)
- Bidding strategy aligned to margin targets
- 4–6 week build + initial optimization period
What I need from you
- Ads + analytics access
- Product feed access
- Margin data
- Landing pages ready (or a plan to get there)
Ongoing Management
Retained — the core engagement
Who it's for
Brands with a working account foundation that need senior-level, hands-on management to scale profitably.
Timeline
Ongoing, with regular reporting rhythm.
Starting at $2,000/month. Exact fee based on account complexity and ad spend.
What's included
- Ongoing optimization across Search, Shopping, PMax
- Bid management, query sculpting, audience refinement
- Creative direction for ads (text, assets, extensions)
- Landing page and offer feedback
- Regular reporting with clear narrative (biweekly or monthly)
- Slack / email access for async communication
What I need from you
- Responsive collaboration — margin updates, creative input, landing page improvements when flagged
Add-on: International Expansion
US-based brands expanding to CA, EU, or AU — or the reverse.
- Market-specific campaign setup
- Feed localization (currency, shipping, language)
- Regional bidding strategies
- Compliance review (consent mode, local requirements)
Scoped as part of management or as a standalone project.
Not Sure Where to Start?
Book a 15-minute fit call. I'll assess your situation and recommend the right engagement — no pressure.
15 minutes. No pitch deck. Just fit + quick opportunities.